Press Releases

Press Release Marketing

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Overview

A press release is a news story, which tells the reader about something important, or new. Press releases are very informational. You can either submit a free press release or you can spend a little money and submit a paid press release.

The difference between a paid and a free one is simple. A free press release will not get as much attention, and it might not be submitted anywhere. Also, some free press release places will not allow you to place a link back to your website.
Free press releases are still a great way to draw traffic, and they rank well in the search engines.

With paid press releases your release might be submitted to Google news, Yahoo news, MSN news etc. It can also be better optimized for search engine rankings, and you can also place a link back to your website on your press release content.

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Free Press Releases

Plus Side:

  • Doesn’t cost anything
  • Can sometimes link back to your website
  • Can include contact information
  • Can get ranked high in search engines

Down Side:

  • Sometimes you can’t link back to your website
  • Will not get ranked as high as a paid one
  • May get less traffic

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Paid Press Releases

Plus Side:

  • Can link back to your website
  • Gets more traffic
  • Ranks high in search engines
  • Can use keywords
  • Can include contact information
  • Gets placed in Google and Yahoo news

Down Side:

  • They cost $5 - $100
  • You can’t blatantly “sell” anything

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Press Release Basics

The best way to write a press release is to follow the same exact steps of how you would go about writing articles or a blog post. First research your topic. Know what you want to write about inside and out, and make sure you give details, and a lot of information. Write as if you are the ultimate reporter.

How to Get Your Press Release Ranked

Here are a few very good ways to get your press released ranked high up in the search engines. Following these 3 easy steps this will greatly increase your some search engine rankings.

  • Pick one keyword to focus on
  • Use your keyword in the title
  • Use your keyword at least 5 - 10 times in the body

These strategies are the same as if you were optimising a blog post for the search engines.

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Press Release Resources

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